Studies have shown that donors choose to give to organizations that resonate with their personal experience and with whom they connect on an emotional level. Finding those hot buttons is a critical piece of the fundraising process.
The success of any fundraising campaign is dependent on its ability to generate enthusiasm and excitement, which can only be accomplished when the organization can deliver an engaging and relevant story. This means carefully interviewing constituents to discover what they value, and then providing tangible examples of how their donation will benefit their friends and neighbors.
The Geis Group has a team of professionals dedicated to creating and delivering this story in a visually dynamic and compelling package. Whether it’s graphic design, content development, or distribution strategy, we can create a powerful message specifically targeted to your best prospects.
We believe strongly that effective storytelling is integral to any successful campaign, so we help with the development of the necessary materials, including:
- The prospectus, which outlines the specific concrete details of each campaign with pictures, diagrams, or other tools to clearly explain each facet.
- The case, which infuses an emotional appeal to help donors connect the project to their personal experience and values.
- Other supporting materials, from appeals to press releases to event promotion, all designed to send a clear and consistent message.
Posted on
Mon, October 11, 2010
by Ashley McDonald